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409,000-Miles Without An Oil Change

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Temperature Extremes Call For Superior Motor Oils

Why Harley-Davidson Owners Choose AMSOIL

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AMSOIL Synthetic Gear Lube Outperforms Valvoline Gear Lube

8.2% More MPG With AMSOIL Synthetic Lubricants

AMSOIL Proves Superior In Clark County Field Test

AMSOIL Series 3000 Synthetic 5W-30 Heavy Duty Diesel Oil is Correct Choice for Jeff Foster Trucking

AMSOIL Products Improve Efficiency and Reduce Operating Costs for Gerlach Trucking

What is the Noack Volatility Test?

What is the Four-Ball Wear Test?

What is TBN?

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What Company Makes the Highest Quality Lubricants

From the President's Desk...

Here are some questions for you. What company makes the highest quality lubricants? What company markets its lubricants in the most honest, straight forward manner? What company uses facts and actual comparative tests to promote the quality of its products, and in many cases, displays the results right on the product labels? There is only one oil company I know of that does all of that, and I happen to be its President and founder...AMSOIL INC.

When I started this company, the one criteria I had for the products we manufactured was that they be of absolute premium quality. From my first quart of 100 percent Synthetic 10W-40 Motor Oil up to the present day, our lubricants have always been formulated up to the highest performance standards. Our first oils were made with base stocks and additives that were the finest available at the time, and because of their expense, virtually never used by the major oil companies. Just like today, the other motor oils on the market were manufactured down to a low price rather than up to high performance standards.

Over the years, our suppliers have come to understand that AMSOIL is only interested in their best products and additives. And when new technology becomes available, we want to know about it first so we can test it and see if it can be used to improve our products. Our first question is never just "How much does it cost?" but "What are its performance benefits?" That's not to say we don't drive a hard bargain, because we do, but we understand that superior performance comes at a price.

That desire for quality also applies to our packaging and promotional materials. When I designed my first oil can and carton, I wanted both to tell a story. At a time when most motor oil packaging was boring, to say the least, our packaging was informative and interesting. Oils of the day were cased in plain brown corrugated cartons stamped with the grade and viscosity. That was it.

It didn't take the major oil companies long to realize that we were on to something with our promotional packaging. One by one, they all began to use their packaging to help promote their products. You can see today they are spending a great deal of money decorating their packaging. Once again, they followed the leader.

We don't rely on marketing hype for fancy, meaningless product names or slogans to promote our products. What, if anything, does motor oil do to give an engine more "torque"? To name oil for torque power sounds good, but an oil by any other name is still just an oil and has little or nothing to do with creating engine torque.

Or what does it mean for a motor oil to be "heat activated?" Does that mean that the hotter it gets, the better it performs? If that's the case, we can eliminate the radiator on engines today and just use a "heat activated" motor oil. Another case of marketing hype, pure and simple.

The advertising slogan that really gets me is the one that states it is the oil that changed motor oil. Excuse me. Someone is re-writing history here! If any oil changed motor oil as we know it today, it's AMSOIL. We were the originators of synthetic motor oil for the average motorists, and every major oil company has since followed suit. If there was ever a case of misleading advertising, that's it. And to make it worse, this slogan comes from the company who has duplicated, not originated, our extended drain recommendations. That's why I refer to them as number "two" rather than the "one" they prefer to be called.

Our slogan, "The First in Synthetics," tells it like is. Not only were we the first with synthetic motor oil back in 1972, we remain the first today, offering over sixty premium synthetic lubricants. We tell it like it is on our containers and in our literature. No marketing hype, no exaggerated claims, just the facts. We're the only oil company today that can say that!

A. J. "Al" Amatuzio
President and CEO, AMSOIL INC.


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AMSOIL Product Information

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Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation's dependence on foreign oil.


"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."


FULL WARRANTY


AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.


Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.


THE NOACK Volatility Test
The NOACK Volatility Test determines the evaporation loss of lubricants in high temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy and increased oil consumption, wear and emissions. AMSOIL Synthetic Motor Oil resists high temperature volatization better than other motor oils. AMSOIL Synthetic Motor Oil maintains peak fuel efficiency and reduces oil consumption and emissions.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.


AMSOIL Product Information

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