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Which AMSOIL Products Are Recommended
For Your Vehicles?
Abundant Opportunity for AMSOIL
Dealers in Diesel Market
vs. Gasoline Applications
To understand the
differences between gasoline and diesel engines it is important
to understand how an engine works. Internal combustion engines
harness the energy that is released from a small explosion
and use it to propel the vehicle forward. The explosion is
ignited from a precise combination of oxygen and fuel.
Most vehicles employ
four-stroke engines because each piston makes four strokes
in the combustion process: the intake stroke, the compression
stroke, the combustion stroke and the exhaust stroke. The
piston starts at the top of the cylinder. When the intake
valve opens to let air into the combustion chamber, the piston
moves down (intake stroke). At this point a precise amount
of fuel is injected into the combustion chamber, and the piston
moves back up and compresses this air/fuel mixture (compression
stroke). In gasoline applications, when the piston reaches
the top of its stroke, the spark plug emits a spark, igniting
the fuel and creating a small explosion which drives the piston
down (combustion stroke). When the piston reaches the bottom
of the combustion stroke, the exhaust valve opens and the
piston moves upward, forcing the exhaust out of the combustion
chamber (exhaust stroke), and the cycle repeats.
Most modern vehicle
engines feature between four and 12 cylinders, each housing
a piston pumping in a timed pattern. Each piston is connected
to the crankshaft. As the piston is forced down in the combustion
stroke, the crankshaft is forced to spin.
It takes hundreds
of explosions per minute to propel a vehicle forward and it
requires a great deal of precision to ensure the explosions
within each cylinder happen in succession to provide smooth
transfer of power from the piston, through the crankshaft
and eventually to the wheels of the vehicle. In gasoline applications,
the spark plug helps maintain this precision by igniting the
air/fuel mixture at the exact moment the piston reaches the
top of the compression stroke. But in diesel engines, there
are no spark plugs. Diesel engines let in air on the intake
stroke and compress the air on the compression stroke. When
the piston reaches the peak of the compression stroke, the
diesel fuel is injected and then ignited by the heat of the
compressed air, forcing the piston back down (combustion stroke).
diesel vehicles have been viewed as loud, smelly and dirty.
But those terms hardly apply to today's diesel engines. Modern
diesels are cleaner, more efficient and more powerful than
their gasoline counterparts. In fact, some diesel engines
are said to provide a 25 percent improvement in fuel economy
over comparable gasoline engines, while simultaneously reducing
pollutants and emissions.
So why aren't diesel
vehicles more popular than gasoline vehicles? Even as modern
diesels emerge from the stigma left by the diesel engines
of the 1970s, they aren't without their drawbacks. Diesel
engines are more sensitive than gasoline engines. Fuel quality
is important in diesel applications, and, ironically, diesel
fuel quality can vary greatly from one filling station to
the next. In addition, diesel fuel is not as readily available
as gasoline and operating a diesel engine in cold climates
requires either a switch to reduced-efficiency blended diesel
fuel or the use of fuel additives to prevent the fuel from
gelling. Diesel engines also must combat soot-loading in EGR
Is The Solution
high-quality lubricants, filters and fuel additives for diesel
applications that directly address the challenges of maintaining
a diesel engine.
AMSOIL diesel oils
deliver extraordinary lubrication in diesel commercial, fleet
and personal vehicles. They are formulated with high quality
synthetic base stocks and premium additives to exceed the
higher performance demands of diesel engines. AMSOIL diesel
oils withstand the stress of higher heat, higher acid levels
and excessive soot-loading found in EGR equipped engines.
AMSOIL Ea Air,
Oil and By-Pass Filters provide top-of-the-line filtration
performance for diesel engines. Ea Air Filters are the most
efficient filters on the market, preventing contaminants from
entering sensitive diesel engines through the air intake.
Ea Oil Filters offer maximum efficiency over extended drain
intervals. Ea By-Pass Oil Filters provide the best possible
filtration protection against wear and oil degradation, while
removing 39 percent of soot particles less than one micron.
AMSOIL also offers Injen/AMSOIL Cold Air Intakes for many
diesel applications, providing improved horsepower, torque
AMSOIL diesel fuel
additives are formulated to combat the varied quality, cold-temperature
performance and other issues diesel fuel can present. They
provide improved improved lubricity, maximum pumpability and
increased efficiency in diesel engines.
Is Key to Breaking In
When trying to
break into the diesel market, it is important to have a solid
knowledge base. Knowledge is the key when approaching diesel
For the most part,
diesel pickup drivers are gear-heads and will bombard Dealers
with technical questions. Before attempting to sell to this
market, Dealers need to familiarize themselves with AMSOIL
literature on diesel oil so they can field questions in a
of Dealer Sales Rob Stenberg agrees. "The diesel market
is just like any other market in that if you attempt to talk
the talk with someone before having a firm grasp on the issues,
you will talk yourself out of making any sales," said
Stenberg. Stenberg pointed out that, with diesel applications,
it is important to know the differences between pre-2007 and
post-2007 engines. If the engine is a model-year 2007 or newer
it requires a CJ-4 oil. New API classifications are generally
backwards compatible, so when a new classification is introduced
most motorists with engines pre-dating the new classification
use the new oil. However, while CJ-4 oils are backwards compatible,
the differences between CJ-4 oils and CI-4+ oils are such
that many diesel owners with pre-2007 diesels continue to
seek out oils meeting the CI-4+ classification.
diesel oils that exceed the requirements of CJ-4, along with
several oils exceeding the requirements of CI-4+," said
Eastern Regional Sales Manager Peter Markham. "This allows
Dealers to market AMSOIL products to any diesel owner."
"One of the
best things a Dealer can do is become familiar with the main
differences between different generations of diesel engines.
For example, there a significant differences between the old
Ford 6.9L IDI, 7.3L non-Power Stroke and the 7.3L Power Stroke
launched in 1994 and redesigned in 1998.5. There are further
differences with the 6.0L and 6.4L Power Strokes and the same
holds true for Duramax 6.5L and 6.6L applications and Cummins
5.9L and 6.7L applications.
Each engine category
contains sub-generations where engine and powertrain design
or manufacturing/production changes were made that necessitate
different discussions and recommendations.
An AMSOIL Dealer
who knows these differences and can talk about them in depth
is the one with the potential for great sales in the diesel
market," said Markham.
to say that Dealers who don't have extensive diesel knowledge
can't sell in this market," said Western Regional Sales
Manager Steve LePage. "AMSOIL has established a great
reputation and diesel owners know about our products."
product data bulletins and becoming familiar with which products
fit which applications can lead to sales.
market is just like any other," said LePage. "The
more you know, the better off you are, but opportunity exists
at all levels."
Diesel Motor Oil
While diesel specific
knowledge is key to gaining credibility in the diesel market,
it is important to have a well rounded knowledge of other
basic areas that are important to pickup drivers. Air filtration
and air intake systems, injection systems, differentials,
transmissions, diesel fuel and by-pass filtration are other
areas on which to concentrate when approaching diesel prospects.
a great array of products for the diesel market," said
Central Regional Sales Manager Tim Golden. "AMSOIL Dealers
have everything they need to penetrate this market. The more
a Dealer knows about the issues diesel owners face and how
AMSOIL products address those issues, the more earning potential
that Dealer has."
For example, fuel
quality is a big issue in the diesel world. Diesel fuel quality
varies and diesel fuel is susceptible to contamination from
water, suspended particulate matter and the formation of wax
in cold weather. In addition, the mandate for ultra-low-sulfur
diesel fuel (ULSD) created new challenges such as increased
pump and injector wear and fuel that is more difficult to
treat. AMSOIL provides diesel fuel additives that are formulated
to compensate for the quality variances of different fuels
(including biodiesel) and the deficiencies of today's ULSD
for better engine operation.
offers diesel fuel additives that provide real results,"
said Markham. "In northern climates, if you get some
fuel with a high cloud point you could find yourself stranded
somewhere. Offer prospects with diesel vehicles a bottle of
Diesel Concentrate Plus Cold Flow Improver as a way to make
sure they are protected."
have one issue that dominates all others. For diesel drivers,
it could be fuel economy, fuel flow, soot control, drain interval,
price or any other vehicle related topic. Discovering what
is most important to that person is the key to making sales.
"It is so
important to listen," said Stenberg. "Oftentimes
prospects will tell you the key to making the sale without
actually saying what it is. If you pay attention to what's
being said, you can actually learn which issue is the most
important to a prospect, and once you know that, you'll know
which AMSOIL product to offer them."
Dealers Have the Edge
AMSOIL offers many
products for diesel engines, including a full-range of diesel
oils, drivetrain lubricants, filters, fuel additives and more.
AMSOIL Dealers can offer diesel owners lubricants of the highest
quality, improved efficiency, extended drain intervals, ultrafine
filtration, improved horsepower and torque and more. No matter
what the issue, AMSOIL Dealers have the tools to help diesel
owners get the most from their vehicles.
Synthetic Motor Oils offer the longest drain intervals
on the market, unsurpassed protection and performance that
effectively extends equipment life and improved fuel economy,
saving customers money at the pump and reducing the nation's
dependence on foreign oil.
"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."
synthetic motor oils are formulated to surpass engine test
specifications, offering protection far greater than competing
motor oils for extended drain intervals. Most synthetic oil
manufacturers make no claim to extended drain intervals, deferring
to the maintenance schedule provided by the vehicle manufacturer.
With its unparalleled oil and warranty program, AMSOIL offers
consumers unprecedented protection and economics.
More than 20 years
ago, AMSOIL began using the NOACK volatility test as a comparison
tool and measurement of quality. Back then, nearly every oil
tested side-by-side with AMSOIL synthetic motor oils failed,
and those that passed barely squeaked by. Other oil companies
paid no attention to NOACK results until Ford Motor Company
made it a requirement for service fill oils, validating what
AMSOIL had said all along.
NOACK Volatility Test
Volatility Test determines the evaporation loss
of lubricants in high temperature service. The more
motor oils vaporize, the thicker and heavier they become,
contributing to poor circulation, reduced fuel economy
and increased oil consumption, wear and emissions. AMSOIL
Synthetic Motor Oil resists high temperature volatization
better than other motor oils. AMSOIL Synthetic Motor
Oil maintains peak fuel efficiency and reduces oil consumption
AMSOIL Now An ISO Certified
received ISO 9001:2000 certification of our Quality Management
System (QMS). NSF International Strategic Registrations is
the registrar that has verified our QMS meets the requirements
of the ISO 9001:2000 standard, the most widely utilized quality
standard throughout the world for quality management systems.
ISO standards are used by over 300,000 companies worldwide
setting rigorous standards for businesses, government and
is applicable to any manufacturing and service organization
providing a framework for system development that focuses
on the customer, quality system performance and ongoing improvement.
AMSOIL received ISO 9001:2000 registration under the scope:
synthetic lubricants blending, packaging, and other fulfillment
directly associated with lubricant product.
certification puts AMSOIL in line with some of the most efficient
companies in the world. It is further assurance that the products
and services AMSOIL provides will continue to maintain the
high level of quality the company always demanded.
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